Leonetto Cappiello — Florio Cinzano | Art Deco Poster Print

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Leonetto Cappiello — Florio Cinzano | Art Deco Poster PrintLeonetto Cappiello (18751942) was an Italian born poster artist based in Paris who became the most influential advertising designer of the early 20th century the inventor of the modern poster. Breaking with the decorative complexity of Art Nouveau, he developed a bold, immediately legible style built on a single vivid image against a dark background, creating advertising works of such memorable power that they are collected as fine art. His posters

and Harper's defined the visual culture of the progressive era

and exotic fauna reached an extraordinary level of scientific precision and aesthetic beauty

and the inner life with a comparable depth and seriousness

landscapes

painted in pure divided colour

he produced studies of tigers — alone

and the visual arts for decades

economical

The Orientalist tradition in 19th-century European painting — represented here by Gérôme

saints that look defeated

and others — are among the most collected graphic design objects of the 20th century: bold geometry

directly inspired the visual language of Ridley Scott's Gladiator