Managing Events: Real Challenges, Real Outcomes

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Managing Events: Real Challenges, Real OutcomesCombining the practical and academic aspects of event management this text presents an industry perspective, with real life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment. The book discusses the management process throughout the 'event cycle', from the pre event planning stage; on site delivery to the post event stage. The book is

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